Role
Design Director
Tools
Adobe Creative Cloud, Sketch, Invision, Zeplin
Services
Art Direction
UI/UX Design
Brand Strategy
Prototyping
AICPA
AICPA Web/UX Transformation.
The AICPA website was transformed to improve user experience, increase page views, and boost conversions. The project utilized Sketch and InVision to create a responsive, component-based system. A new visual design direction was established and refined through iterative research, resulting in production-ready visual and content assets for all site components and pages.
Digital Styleguide
Creating and developing visual design systems ensures scalability and growth by providing a cohesive framework that adapts seamlessly to evolving needs and expanding content.
