Jamaica Tourist Board
Role
Design Lead
Tools
Adobe Creative Cloud, Figma
Year
2021-2024
Jamaica’s global advertising campaign.
It’s time to come back. Not just to all the wonderful places you can go in Jamaica, but to all the places you can discover within yourself. Like how to be more adventurous, how to feel curious, how to be lively, laid- back, romantic. We’re positioning Jamaica as a destination that can help us gain what we’ve lost as a result of not traveling over the past few years. And help us feel like our best selves again.
Bespoke “Curious” Font
We developed of a custom font that we called “Curious,” because that’s the feeling we want to evoke in people after seeing our campaign. Our font is designed to uniquely complement our photography with the personality and charm of Jamaica.
